There’s been a lot of hype about a “back to basics” approach to skin care lately. Buzzwords like “organic,” “plant-based,” and “all-natural” adorn the labels of a number of products on store shelves these days. People clamor for pure ingredients in what they put on their bodies while moving away from chemicals and words they can’t even pronounce.
What does it all mean though? Is natural really better? What regulations are in place to govern the claims that skin care companies are allowed to make?
Is natural really natural?
The truth is not very straightforward. That natural skin care market is filled with twists and turns and, honestly, not everyone is on the up and up.
But we’re about to sort it out for you.
The TruthAs soon as you uncap your first jar of pure, cold-pressed, unrefined organic shea butter from Sans Pareil Naturals, you’ll know right away by the creamy texture that you’re holding the purest East African shea butter in your hand, not West.
Imported directly from a small fair-trade farm in Uganda, our unrefined USDA certified organic shea butter has up to 17x the healing power of standard West African shea from Ghana; plus it glides on smoother and smoother every time.
With five essential fatty acids plus vitamins A, E, F and K, our Premium organic raw shea butter is widely known as an all-around “skin powerhouse”. Not only do the oils, vitamins and minerals moisturize your skin, but more olien oil in our nilotica shea butter is exponentially more effective than common Shea Butter.