There’s been a lot of hype about a “back to basics” approach to skin care lately. Buzzwords like “organic,” “plant-based,” and “all-natural” adorn the labels of a number of products on store shelves these days. People clamor for pure ingredients in what they put on their bodies while moving away from chemicals and words they can’t even pronounce.
What does it all mean though? Is natural really better? What regulations are in place to govern the claims that skin care companies are allowed to make?
Is natural really natural?
The truth is not very straightforward. That natural skin care market is filled with twists and turns and, honestly, not everyone is on the up and up.
But we’re about to sort it out for you.The Truth